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Endurance Growth Strategy Consulting

Product Innovation in Building Products 

We help building product manufacturers with new product development 
by taking a new product from ideation to 
commercialization

Our Clients: Building Product Manufacturers

Building product manufacturers that want to grow through product innovation
Specialized p
roduct development resource in the marketing department

Our Expertise: Front End Innovation 

 Analyze target markets for new or existing technologies

Product positioning, Value proposition, and Go-to-market strategy

Business case and Financial analysis

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Our Clients

Building Product Manufacturers

  • Building product manufacturers that want to grow through product innovation by core business extension – new products into existing markets, and adjacencies – new products into new markets.

  • Specialized product development resource in the marketing department, supplementing the product management or marketing communication functions.
     

Our Expertise

Front End Innovation

  • Analyzing target markets for new or existing technologies

  • Market sizing, segmentation, competition market share and product positioning, channel analysis, and pricing analysis

  • Product positioning and value proposition

  • Business case and financial analysis with economic value and proforma

  • Go-to-market strategy

  • Technical insights on prototype development and testing on performance areas such as moisture, fire, durability, acoustics, indoor air quality, and productivity  
     

25+ years of new product development experience with iconic global companies 
Saint Gobain, CertainTeed, and Louisiana Pacific.

 

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Other Capabilities

My Professional Profile

Founder and President Ashwin Himat is a Business and Product Development Executive who has created organic growth through new products, markets and technologies, and inorganic growth through M&A, for 25+ years in the building materials industry. 

 

He served as the Senior Director of Corporate Growth & Innovation at Louisiana Pacific (NYSE: LPX, $4B) leading their corporate growth strategy and creating 3 new businesses, and as the Director of Marketing at CertainTeed (CAC: SGO, €50B) launching 35 new products, one of which gave him the honor of receiving the Wall Street Journal Technology Innovation award.

BS Mechanical Engineering, MBA Marketing, MBA International Business

Endurance Consulting LLC

Brentwood, TN 37027

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