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Market and Technology insights for evaluating and developing new product categories

Market Insight

Market analysis across various product categories

  • Market sizing

  • Segmentation

  • Competitive landscape

  • Product positioning

  • Channel analysis

  • Pricing analysis

  • Value proposition

  • PUV analysis

  • Go-To-Market strategy

Technology Insight

Performance areas across various product applications

  • Moisture

  • Fire

  • Durability

  • Acoustics

  • Indoor air quality

  • Productivity.

Growth and Innovation process for new product development and core business extensions, adjacencies, and M&A

Stage-Gate Innovation process

New product development process using Stage-Gate

  • Process training and implementation

  • Setting company specific stage deliverables checklist

  • Business case

  • Financial analysis and proforma

  • Prototype design, development and testing

  • New product launch

Growth Strategy development

Core business extensions, adjacencies, and M&A

  • Ideation sessions

  • Strategic fit and attractiveness criteria selection

  • Idea scoring and selection

  • Target opportunity analysis

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